Marketing Plan

Social media
To market our movie we decided to cover all social media accounts and create a large fan base from them. Since our target audience is focused on teenagers and young adults, we figured social media was the best way to advertise our film. On Snapchat we would pay for a "Boss" filter, which would not be very expensive and would be used all over the world. These would be shared between friends and get people talking about The Boss. We would also create accounts on twitter, Facebook, and Instagram. Our accounts would show snippets of the movies, including trailers and get people wondering "Who is the Boss."

Posters
Our marketing team will create posters and hang them up on billboards and in subways and in movie theaters. There will be several variations, including pictures on the boss's legs and of action sequences. They will all have the caption "Who is the Boss?" or some variation of "Do you know who the boss is?" We are hoping to create a level of intrigue and create build up so our plot twist can be even more shocking.

Internet Ads
Our internet ads will be all over popular websites, with the question "Who is the Boss?" and it'll lead people to our website, where they will get sneak peaks of the movie and possible interactive games. They will be basic enough to not annoy internet users, but also be intriguing so that people wonder what the movie will be about.