Target Audience Research- Mission Impossible: Fallout

I chose the film Mission Impossible: Fallout, due to its suspenseful nature and similar target audience to our film. Both my film project and this movie have a target audience of both men and women ages 16-50, of all income levels, and who enjoy thrilling, action movies.

While Mission Impossible: Fallout is the six in the franchise, many marketing techniques are used to help get people into the theaters.

Posters:
The main marketing strategy was focusing on the many difficult stunts of the movies and the rare use of stunt doubles. Actors such as Tom Cruise and Henry Cavil performed their own dangerous stunts. Each poster for the movie showed a different stunt that intrigued viewers.


Trailers:
The first sneak peak of the movie was shown during the Super Bowl, where a teaser trailer was shown. The trailer shows Tom Cruise being asked an interesting question, "have you ever noticed the fallout of your missions" and then shows a sequence of action shots.

Gifs:
Paramount Pictures partnered with a company to create a virtual plane crash where the viewer could see exactly what Tom Cruise's character would see in the plane. Users were able to see an interactive 360 degree of the stunt and were "a part" of the action. This gave audiences a view of a movie they had never seen before, and increased attention surrounding the movie.

With its several creative marketing techniques Mission Impossible: Fallout was able to earn over $220 million in revenue.