A Quiet Place interested audiences due to its original theme and creative strategies. The techniques showed the movie as very dark and ominous and left people with many questions, which brought them to the theaters. This movie was very unique in its type of scares, it differed from the usually ghost movies and shocked audiences. The dialogue was almost completely in sign language, which also attracted the deaf community. While the two main characters learned sign language for the film, their daughter was actually deaf.
Posters:
The posters for A Quiet Place were very helpful for getting people interested in the movie. It features one of the main characters in a bathtub, which poses many questions. A clever tagline states "If they hear you, then they hunt you" which is a catchy phrase that increases ticket sales.
Advertising:
Small Teaser trailers were slowly released to build excitement for the movie. An ad in the Super Bowl was also used. Online advertisements feature Emily Blunt in the iconic bathtub scene.
Some other techniques included advising audiences to silence their cell phones because "if they hear you, they hunt you."
Publicity:
John Krasinski and his wife Emily Blunt (the two main characters) went on many television shows to promote the movie. They traveled to several film festivals in order to show premiers of the film and did joint interviews on Ellen and the Tonight Show.
Through the use of several different marketing techniques, A Quiet Place grossed over $188 million dollars worldwide.
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