CCR draft 2

Our product engages with audiences through social media and posters.
We created several social media accounts on Instagram, Facebook, and Snap chat. Our audience will be bombarded with the question, "Who is the Boss?" This will intrigue audiences and get people into the theaters.
Our marketing team will create posters and hang them up on billboards and in subways and in movie theaters. There will be several variations, including pictures on the boss's legs and of action sequences. They will all have the caption "Who is the Boss?" or some variation of "Do you know who the boss is?" We are hoping to create a level of intrigue and create build up so our plot twist can be even more shocking.

To distribute our product as a real media text, I would follow the traditional form of distribution with some changes. Even though the genre of our film makes it likely to succeed at the theater, our target audience is primarily teenagers. Teenagers of this generation enjoy spending much time online streaming  and downloading movies.  So instead of waiting the full 16-week period my partner and I would release our film after a 10-week period. Then we would proceed with digital download that could include bonuses such as Blu-ray and sneak peaks.