Revision 1

To make our film more suspenseful we decided to change the intro music. It was a song I found on YouTube but we only chose it because we needed music.

However, we want our movie to intrigue audiences and be able to set the mood better. I choose a new song that I found on YouTube after researching for a long time and picked it due to its fast yet threatening pace. We implemented this new song in the beginning of our film when Liam was running and again at the end of the opening to imply that something exciting is going to happen (the boss is dead and the "enemies" have a new mission.

This is the scene where we changed the music.

Peer Editing

After presenting our movie to our classmates we were given several suggestions:
-some scenes are too long
-the ending scene is confusing
-actors are sometimes are to hear
We took this suggestions and will make plans to improve.

We also appreciated their positive comments:
-story was suspenseful
-opening shot was really cool
-gunshot sound effect and ringing was used well

Marketing Plan

Social media
To market our movie we decided to cover all social media accounts and create a large fan base from them. Since our target audience is focused on teenagers and young adults, we figured social media was the best way to advertise our film. On Snapchat we would pay for a "Boss" filter, which would not be very expensive and would be used all over the world. These would be shared between friends and get people talking about The Boss. We would also create accounts on twitter, Facebook, and Instagram. Our accounts would show snippets of the movies, including trailers and get people wondering "Who is the Boss."

Posters
Our marketing team will create posters and hang them up on billboards and in subways and in movie theaters. There will be several variations, including pictures on the boss's legs and of action sequences. They will all have the caption "Who is the Boss?" or some variation of "Do you know who the boss is?" We are hoping to create a level of intrigue and create build up so our plot twist can be even more shocking.

Internet Ads
Our internet ads will be all over popular websites, with the question "Who is the Boss?" and it'll lead people to our website, where they will get sneak peaks of the movie and possible interactive games. They will be basic enough to not annoy internet users, but also be intriguing so that people wonder what the movie will be about.

Target Audience Research- World War Z

I chose the film World War Z, due to its similar target audience to our film. Both my film project and this movie have a target audience of both men and women ages 16-50, of all income levels, and who enjoy thrilling, action movies.

Due to negative rumors surfacing before the release of World War Z, the marketing team had to really get the word out there that the movie was going to be good. A problem with many zombie movies is the lack of reality, but WWZ decided to create a background before the movie even started. A fake disease was "created" and people were told to look it up but were directed to the movie's website. This was a very clever technique that allowed the movie to fix any problems that a critique could point out.

Social Media:
The marketing team took advantage of several social media sites such as Facebook and Twitter and posted pictures of the movie with the caption "What would be your weapon of choice in the midst of a global pandemic?" or "who would you face #WorldWarZ with?"
These questions received thousands of responses and spread the word about the movie.
Facebook was also used to have a t-shirt creating contest and could  be used to purchase tickets. While not many movies use this feature, it paid off in the end.

Games:
Several zombie and thriller games were attached to the movie which brought in movie goers and gamers alike. This created a more interactive way of seeing how the movie would be and created more buzz.

Trailers:
The trailers, which premiered on many big outlets, was action packed and starred a very famous actor, Brad Pitt. They got many fans interested in the film and changed the notion that it would be low-quality.

Overall, the film did quite well with a budget of $190 million and a worldwide revenue of $202 million.

Target Audience Research- A Quiet Place

I chose the film A Quiet Place, due to its similar target audience to our film. Both my film project and this movie have a target audience of both men and women ages 16-50, of all income levels, and who enjoy thrilling, action movies.

A Quiet Place interested audiences due to its original theme and creative strategies. The techniques showed the movie as very dark and ominous and left people with many questions, which brought them to the theaters. This movie was very unique in its type of scares, it differed from the usually ghost movies and shocked audiences. The dialogue was almost completely in sign language, which also attracted the deaf community. While the two main characters learned sign language for the film, their daughter was actually deaf.

Posters:

The posters for A Quiet Place were very helpful for getting people interested in the movie. It features one of the main characters in a bathtub, which poses many questions. A clever tagline states "If they hear you, then they hunt you" which is a catchy phrase that increases ticket sales.

Advertising:

Small Teaser trailers were slowly released to build excitement for the movie. An ad in the Super Bowl was also used. Online advertisements feature Emily Blunt in the iconic bathtub scene. 

Some other techniques included advising audiences to silence their cell phones because "if they hear you, they hunt you."

Publicity: 

John Krasinski and his wife Emily Blunt (the two main characters) went on many television shows to promote the movie. They traveled to several film festivals in order to show premiers of the film and did joint interviews on Ellen and the Tonight Show. 

Through the use of several different marketing techniques, A Quiet Place grossed over $188 million dollars worldwide.

Target Audience Research- Mission Impossible: Fallout

I chose the film Mission Impossible: Fallout, due to its suspenseful nature and similar target audience to our film. Both my film project and this movie have a target audience of both men and women ages 16-50, of all income levels, and who enjoy thrilling, action movies.

While Mission Impossible: Fallout is the six in the franchise, many marketing techniques are used to help get people into the theaters.

Posters:
The main marketing strategy was focusing on the many difficult stunts of the movies and the rare use of stunt doubles. Actors such as Tom Cruise and Henry Cavil performed their own dangerous stunts. Each poster for the movie showed a different stunt that intrigued viewers.


Trailers:
The first sneak peak of the movie was shown during the Super Bowl, where a teaser trailer was shown. The trailer shows Tom Cruise being asked an interesting question, "have you ever noticed the fallout of your missions" and then shows a sequence of action shots.

Gifs:
Paramount Pictures partnered with a company to create a virtual plane crash where the viewer could see exactly what Tom Cruise's character would see in the plane. Users were able to see an interactive 360 degree of the stunt and were "a part" of the action. This gave audiences a view of a movie they had never seen before, and increased attention surrounding the movie.

With its several creative marketing techniques Mission Impossible: Fallout was able to earn over $220 million in revenue.