Distribution Plan

         After researching it became clear to myself and my partner that we would follow a modified form of standard release. Since our movie is a thriller/ action movie it falls under the category of blockbuster. Releasing our movie to theaters would be a smart business decision.
However, even though the genre of our film makes it likely to succeed at the theater, our target audience is primarily teenagers. Teenagers of this generation enjoy spending much time online streaming  and downloading movies.  So instead of waiting the full 16-week period my partner and I would release our film after a 10-week period.
At this point in time we would allow for online purchasing and streaming. After the 16-week period we would release the film on DVD and Blu-Ray offering special features of the film including bloopers and outtakes to entice the buyer. We chose this amount of time because there would still be enough initial buzz from our theater release to make the digital release widely anticipated.