Friday, March 1, 2019

Distribution Research

The standard distribution of film is based on the business model of release windows. Films will appear in theaters for a few weeks and then after approximately 16 weeks the film is released to VOD distributors.

Film studios create partnerships with theaters. To do this a film usually makes a motion picture marketing campaign, in order to "sell" their film to distributors. The distributor  will look at the profit projections of the movie and decide how to distribute the film. They can choose to release the films in windows, a simultaneous release where the movie is available in film and digital or a straight to video release. 

Films can choose between several major theaters to release their films to, depending on the deal they can get. This includes AMC, Regal, Cinemark and several others.

Image result for amcImage result for regalImage result for cinemark theaters

The standard distribution model is slowly shrinking as films are wanting to keep their rights. Distributors can take many of the production rights of the film and can prevent the film from being shown or distributed in certain places.



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